Jobs & Internships

GlobalGiving is a growing socially-minded business located in the heart of Washington, DC. Founded by two ex-World Bank employees, GlobalGiving seeks to attract talented individuals interested in making a difference in their careers.

Chief Marketing Officer

The Company

GlobalGiving is a leader in global philanthropy, providing the most robust online marketplace linking donors to high-quality development projects around the world. Over the past four years GlobalGiving has helped catalyze lasting change throughout the world by bringing the power and resources of the individual donor to social entrepreneurs on the ground who are addressing immediate problems of their communities.

More than 35,000 donors have supported of over 750 grass root projects around the globe via our platform, described in Red Herring Magazine as "an eBay of philanthropy." Our growth has been strong, and our goal is to significantly increase our growth rate.

GlobalGiving is fast paced, energetic and an innovative organization that can provide the right individual with the opportunity to leverage his/her marketing expertise to engage technology to improve the world.

The Position

The Chief Marketing Officer position is a newly created role, and will be a new addition to the Executive Team of the organization. The CMO is the organization's key executive responsible for achieving the company's ambitious consumer-oriented marketplace goals.

GlobalGiving seeks to maintain and grow its position as the leader in micro philanthropy and is looking for a candidate who has direct online marketing experience, and who speaks the "consumer brand language;" What does it take to be "cool" brand? The CMO will lead the oranizaion's efforts to enhance both its acquisition and retention strategies; what can GlobalGiving do to ensure stellar donor relationships and expansive partnerships?

The CMO will lead and drive all Marketing initiatives, including brand stewardship, donor acquisition and retention, product management/development, campaign development, and all communications and public relations strategies. The team the CMO will manage consists of a combination of internal and external resources.

We need a results-oriented team player who is both excited about and moved by growing the organization and its people to their fullest potential.

Responsibilities

The CMO is accountable for the core customer acquisition metrics of GlobalGiving - including annual consumer-generated donation volume, traffic to the website(s), conversion and retention rates of individual donors, and earned media

• Develop and execute the overall marketing strategy to identify and target opportunities in donor relationship management, product development as well as expansion and promotion of existing programs;
• Oversee all acquisition, conversion and retention efforts including SEO, email marketing, on and offline marketing strategies
• Drive donation volume/revenue:
• provide leadership in developing new partnerships, and identifying and closing on business opportunities that generate marketplace activity;
• identify and target new geographic, programmatic and product segments and potential partner organizations within them for expanding existing programs; and
• Contribute to the expansion and enhancement of existing programs and strategies.
• Oversee and provide strategic guidance for targeted marketing and public relations efforts, including website development, online campaigns, brochures, direct mail, collateral, and special events.
• Direct and define the measurement analytics that drive website enhancements, organizational behavior and resource allocation.
• Provide guidance and oversight for all donor/consumer research including usability testing, attitude and awareness measurement, message development and all consumer insight.
• Own and manage the GlobalGiving brand and all of its manifestations
• Play a key role in the development of organizational strategy as a member of the Executive Team.
• Oversee, manage and develop the team of marketing professionals which include communications, online marketing and market analytics staff.

Requirements

• Strong commitment to the mission of GlobalGiving;
• Extensive direct marketing and web marketing experience including developing strategy, developing appropriate metrics, translating metrics into action directing program execution and resource management;
• Knowledge of and experience with all aspects of consumer marketing, research, public relations and business development;
• Minimum of 15 years experience successfully managing marketing functions and/or marketing professionals;
• Strong, demonstrated cross functional management, motivational, listening, and leadership skills;
• Ability to think tactically, creatively, and strategically; bias toward being with customers/donors and prospecting for new business
• Experience with international development, social entrepreneurship, microfinance and not for profits a plus;
• Experience and preference for working in a startup organization where creative use of resources is mandatory and comfort in a non-hierarchical, open-space environment;
• A proven ability to see things from a fresh, high level perspective while simultaneously staying focused on the mission;
• Solid skills in budget forecasting and planning;
• Articulate, with proven ability to communicate well both verbally and in writing;
• Impeccable personal and professional integrity, with an ability to inspire confidence and cooperation;
• Bachelor's degree and or equivalent work experience required, an advanced degree preferred.

Compensation

The compensation package includes a salary range of $120,000-$150,000 base salary and a full benefits package.

Contact

All resumes will be kept confidential.
Please send resume and cover letter to
No calls please.